Privacy Policy

1. Information We Collect

Information you provide directly

• Contact details — your name, email address, phone or WhatsApp number, and country, submitted through our inquiry and free mockup forms.
• Project details — wall dimensions, room type, material preferences, and any notes you include with your request.
• Uploaded images — photos of your wall and design images you upload so we can prepare your free design preview and quotation.
• Communications — messages you send us by email, WhatsApp, or through forms on the website.

Information collected automatically

• Usage data — pages viewed, links clicked, referring pages, and time spent on the site, collected via Google Analytics 4 and Google Tag Manager.
• Advertising data — interactions measured by the Meta Pixel (such as page views and form submissions) used to measure and improve our advertising.
• Device data — IP address, browser type, operating system, screen size, and language settings.
• Cookies and similar technologies — see our Cookie Policy for full details.

Payment information

Payments are processed manually after your order is confirmed. We do not store full card numbers or bank credentials on our servers. Payment confirmations we receive contain only the information needed to verify your payment.

2. How We Use Your Information

• To prepare and send your free design preview (mockup) based on the wall photo and design image you upload.
• To provide manual quotations, confirm orders, arrange production, and organize worldwide shipping.
• To respond to your inquiries by email or WhatsApp.
• To improve our website, products, and customer experience through aggregated analytics.
• To run and measure advertising campaigns on platforms such as Meta (Facebook, Instagram) and Google.
• To comply with legal obligations, prevent fraud, and enforce our Terms of Service.

Under the GDPR, our legal bases for processing are: performance of a contract (preparing your preview, quotation, and order), legitimate interests (site analytics and security), consent (marketing cookies and advertising pixels, where required), and legal obligation (tax and accounting records).

3. How We Share Information

We never sell your personal information. We share it only with service providers who help us operate the business, and only to the extent necessary:

• Shipping and logistics partners — name, address, and phone number required to deliver your order.
• Analytics and advertising providers — Google (Analytics, Ads) and Meta (Pixel), which process usage data under their own privacy policies.
• Communication providers — email and WhatsApp Business services used to reply to your inquiries.
• Legal authorities — where disclosure is required by applicable law or a valid legal request.

Some providers are located outside the European Economic Area. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for international transfers.

4. Data Retention

• Inquiry and mockup data — retained while your inquiry is active and for up to 24 months after our last contact, so we can follow up on your project.
• Order records — retained for as long as required by tax and accounting laws.
• Uploaded wall photos and design images — retained only as long as needed to prepare your preview and produce your order; you may request earlier deletion at any time.
• Analytics data — retained according to our Google Analytics settings (14 months).

5. Your Rights (GDPR)

If you are located in the European Economic Area or the United Kingdom, you have the right to:

• Access the personal data we hold about you and receive a copy.
• Correct inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten").
• Restrict or object to certain processing, including direct marketing.
• Receive your data in a portable, machine-readable format.
• Withdraw consent at any time, without affecting processing carried out before withdrawal.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us using the details at the end of this page. We respond to verified requests within 30 days.

6. Your Rights (CCPA — California Residents)

• Right to know — request details about the categories and specific pieces of personal information we have collected about you.
• Right to delete — request deletion of your personal information, subject to legal exceptions.
• Right to opt out — we do not sell personal information as defined by the CCPA; if our practices change, we will provide a "Do Not Sell or Share My Personal Information" mechanism.
• Right to non-discrimination — we will never treat you differently for exercising your privacy rights.

7. Security

All traffic to our website is encrypted with HTTPS/TLS. Access to personal data is limited to team members who need it to handle your inquiry or order. Uploaded images are stored on secured servers and are never shared publicly without your explicit permission.

8. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page shows when it was last revised. Material changes will be highlighted on this page before they take effect.